The Virtual Workshop brought together over 70 participants with the objective of facilitating and forging direct buyer-seller linkages between the Brazilian importer, MacroEx Group, and Kenyan exporters for increased Kenyan exports to Brazil while strengthening the South-South cooperation, anchored on a shared vision of a prosperous future driven by the private sector growth.
Participants from the Brazilian side comprised representatives from MacroEx Group led by the Chief Executive Officer (CEO) and a representative from the Association of Supermarkets of the State of São Paulo (APAS).
Kenyan participants constituted representatives from both public and private sectors, including officials from the State Department for Foreign Affairs, State Department for Trade and the Kenya Export Promotion and Branding Agency (KEPROBA) and private sector participants dealing in tea, coffee, textiles, fruits, vegetables, chilled meat, flour mills, macadamia nuts, handicrafts, artefacts, transport and logistics as well as legal services.
It was emphasized that there was great potential for Kenyan products to be exported and distributed in the large Brazilian market noting that Macroex Group had undertaken a preliminary study on Kenya’s current exports to Brazil and noted the possibility to upscale and facilitate their access to the Brazilian market. These products include other coloring matter of vegetable origin; Extracts, essences and concentrates, of tea; Macadamia nuts; Shirts, of cotton mesh, T-shirts of cotton mesh; Seeds of horticultural products for sowing; Other diesel engines/semi-diesel; Other original productions of statuary or sculpture, of any material; Ensembles, jacket of synthetic fiber; Other ornamental fish; Overcoats of cotton mesh; Parts of others boring machinery; Parts and access machinery tools; Other garments of synthetic/artificial fibers; Other fresh/chilled onions; and Other parts of roller bearings.
Most profoundly, it was highlighted that the value of export trade between Kenya and Brazil rose by 25% from USD 1.24 million in 2024 to USD 1.55 million in 2025 indicating that promotional efforts exerted to boost Kenyan exports in Brazil are yielding positive results. This also underscores the need for stronger partnerships aimed at narrowing the trade imbalance, which is currently in favor of Brazil.
