The Embassy participated in a series of advanced sensitization webinars organized for Kenya’s Foreign Missions, including those in the Americas Region, focusing on the promotion of Kenya’s exports.
Convened by the Kenya Export Promotion and Branding Agency (KEPROBA) on 4th and 6th November 2025, the sessions aimed to strengthen the capacity of Missions abroad in advancing Kenya’s trade interests and expanding market access for Kenyan products.
Key discussions highlighted country-specific export strategies, market intelligence tools, mechanisms for engagement with key stakeholders and branding approaches to enhance the visibility and competitiveness of Kenyan exports.
It is envisioned that the insights gained from the webinars will inform and strengthen the Embassy’s efforts in promoting Kenya’s exports in Brazil and across the wider Latin American region.
